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The mission of the Coastal Office of Online Learning (COOL) is to advance the University's ability to offer high-quality and high-value online courses, online course components, and online programs targeting in-demand content areas aligned to the academic strengths of the University. Toward that end, COOL has been charged with 1) coordinating the development of new online curricula with academic departments, 2) collaborating with Information Technology Services and Media Services to advance online learning resources and infrastructure, 3) recruiting online students and marketing the Coastal Online brand with the Office of University Communications, the Office of Admissions, and the Office of Graduate Studies, and 4) coordinating the support of online learners and instructors with Student Computing Services and the Center for Effective Teaching to Advance Learning.